Executive Leadership Team


Designation - Chief Technology Officer
Experience – 8 Years

Personal Experience

He is the brain behind Cost It Right. Tanmay is a millennial who got his own PC when he was 7 and was building his own PCs by the time, he turned 14. Hailing from a business family, he started working with technology start-ups in business roles from the freshman year. Upon graduation, he founded a SaaS and IaaS based company for mobile app testing, which he later sold for a decent valuation. He then started working as a freelance Solution Architect and developed critical pipelines for processing and movement of financial data for multiple corporations.

In his spare time, he does travel photography & helps tech start-ups with the positioning and creating technical roadmaps. Tanmay holds a Bachelor of Technology with specialization in Software Engineering from SRM University, India.


Designation - Founder & Managing Director
Experience – 30+ Years

Personal Experience

Sunil founded Softude(Parent company of Cost It Right) in 2005 with the clear goal of helping businesses achieve scale through technology solutions. Sunil is a serial entrepreneur and an IT Veteran with 30 years of business experience. He has a sharp edge in identifying profit leaks in businesses and fixing them with technological solutions. He directly interacts with some 80 big brands on their digital transformation roadmap.
Sunil strongly believes that a happy and peaceful mind delivers great results. His belief has helped Systematix become a family of 250+ dedicated and talented tech resources who passionately work towards delivering delightful experiences to their customers. Sunil’s life journey demonstrates that where there is a will there is a way. A 15-year-old repairing flat tires on the road to building an empire of several international offices and development centers across the globe and running a profitable business for over a decade is a live example of passion for entrepreneurship, astute business acumen and command on subject knowledge.
Sunil is passionate about the wellbeing of all and shares his experience and learnings in the fields of Stress Management, Motivation, and Mentoring Start-ups.


Designation - Director Sales & Client Relations
Experience – 17+ Years

Personal Experience

Kapil Keswani brings along 17+ years of diverse experience from top shelf International and Indian companies like Radisson, Accor New Zealand, Unitech and Hunter International Canada. From hotels operations, real estate to fast paced tier 1 startups, Kapil has been instrumental in establishing brands, creating and executing aggressive sales and marketing plans all across seamlessly.
A client first oriented professional, Kapil is detail oriented and delves on being a change catalyst bringing solid value to stakeholders at all levels. An avid gym bunny and a chef by passion, he believes in creativity and thinking out of the box every time.


Designation - Chief Marketing Officer (CMO)
Experience – 25+ Years

Personal Experience

Sunita has led successful senior positions at some of the famous Indian Tech Start-ups – a B2B Medical supplies platform as VP-Digital Initiatives, Products & Supply Chain and – Phygital Pharmacy chain as Chief Operating Officer.
She brings 25 years of diversified business experience in Internet retail, B2C, B2B, FoodTech Mobile App, and Software Product and Services marketing. Sunita holds an MBA (Marketing) from Devi Ahilya University Indore. She is an Alumni of IIM Ahmedabad following Executive Education program in B2B Marketing. She is a regular speaker at Marketing, Health, Tech conferences and events and at Management Institutes. She is a fitness pro and nature lover who loves to go for a walk, do yoga, meditation, and gardening in routine. In her spare time, she enjoys reading management, marketing and spirituality books.